The Reference Desk for August 10, 2010

Social Media news

photo credit: PAVDW

After a week off, the Reference Desk is back with a new post of breaking social media news and amazing links you need to read.

  • Looks like the Old Spice guy campaign actually paid off, as Nielsen data on The Next Web shows a 107% sales increase
  • Sad to report the Wheat Thins delivery commercial isn’t true. Turns out the update was posted on Facebook, not Twitter as in the commercial.
  • Mashable gives you some reasons why you need to monitor and measure your brand on social media. Six Revisions reviews 12 social media monitoring tools if you’re not sure which ones to use.
  • If you’re still unsure about social media guidelines, Econsultancy has seven steps to writing perfect ones
  • Finally, in an example for all bands to follow, here’s what the band Arcade Fire did on social media to help launch their new album – via ReadWriteWeb

~ Jeff Voon

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~ by Wilcox Group Team on August 10, 2010.

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