The Reference Desk for July 20, 2010

social media news

photo credit: victoriapeckham

Seems like everyone’s been talking about Old Spice, and it’s not any different here! All of that and much more in this week’s edition of what’s great in the world of social media.

  • Showing that social media is only getting bigger, Facebook is about to pass the 500 million user mark; they announced 400 million users only five months ago! – via TechCrunch
  • TechCrunch has details on Twitter reporting the World Cup Final was its most tweeted event ever, with more than 3,000 tweets per second after Spain’s winning goal.
  • It’s amazing how Old Spice took over social media last week led by a series of short YouTube videos. ReadWriteWeb has an article on how the videos were put together, while Mashable has some stats behind the campaign – they received 5.9 million views in one day! Entrepreneur.com has some lessons businesses can take from the success of Old Spice
  • Mashable continues the great posts with five tips for managing your company’s brand on the web.
  • Social Media Today gives some metrics you should be tracking – activity, interaction and returns.
  • Here are six more social media case studies to add to your example list, including a social media dentist – via TechCrunch
  • Finally, Ben & Jerry’s have decided to drop email marketing to focus on social media campaigns – from HubSpot. Think it’ll work?

Jeff Voon

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~ by Wilcox Group Team on July 20, 2010.

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