The Reference Desk – June 22, 2010

social media reference desk

Photo credit: tvol

Summer’s finally here! To celebrate, here’s a cool stats and lists edition of what’s interesting in the world of social media from the past week.

Some fun stats:

  • Sysomos has a study showing those who follow celebrities on Twitter have zero influence – via Mashable
  • Nielsen found social media use increased by 24 percent over the past year, with Facebook the biggest driver – from SF Gate
  • A new Forbes report shows only 10% of CMOs consider social media an important customer engagement metric – via Marketing Pilgrim

Some hot lists:

  • DesignersCouch discovers 15 informative social media monitoring tools
  • Techipedia has a list of 20+ questions to ask when auditing your social media efforts

Jeff Voon


~ by Wilcox Group Team on June 22, 2010.

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