Who has time for social media anyway?

Time for social media

photo credit: Robbert van der Steeq

The simple answer is, “Everyone has time.” How you determine the amount of time you’re willing to spend depends on how much you value this emerging – and influential – medium.

Ask anyone at WG and we’ll all tell you that you simply have to make time for social media. It’s really not a choice if you want to remain competitive. If you don’t, competitors who take the time to understand and invest in social media will leave you in the dust and you’ll be seen as an organization that’s not forward thinking or are always playing catch up.

The real question that you should be asking yourself isn’t, “Who has time for social media?” but “What do I want to get out of social media to make it work for me?” Once you’ve figured out your answer to this, you’ll be better able to determine how much time you should spend in this space.

But, now you’re asking, how do I figure this out? Like anything else, there’s never an easy answer and you need to weigh a number of components to determine the best fit for how you want to leverage social media for your benefit.

efficiency in social media

photo credit: John-Morgan

How much do I value social media?

Those who dismiss social media simply are making a huge mistake. I’ve heard some say that they don’t see the value that the medium provides. Just because you can’t see the benefits immediately doesn’t mean that it’s not there. The opportunities aren’t always as inherent as they are in marketing or PR, but that doesn’t mean that this medium should be ignored.

Opportunities that stem from the use of social media can often be unforeseen or unpredictable and you need to leverage them when they arise.

How do I want to use social media?

Are you more interested in using social media to push your product or service to a targeted audience or market? Do you want to participate in conversation to build customer loyalty? Perhaps you’re more interested in using it as a research tool to determine what others are saying about your company, product and/or service and use it as a venue to provide customer service.

So…who has time for social media anyway? Everyone. All you need to do is figure out your plan of attack and that will shape how much time you should or need to spend on social media.

Yvonne Yuen

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~ by Wilcox Group Team on May 19, 2010.

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