Dispatch from Northern Voice: ABCs of Blogging

photo credit: Derek K. MillerFriday and Saturday, Nick and I attended Northern Voice 2010. It was great to catch up with old Twitter peeps and meet some new ones. Everyone got #nv10 trending both days on Twitter in Canada!

Friday morning, I sat in on Tris Hussey’s ABCs of Blogging session, and it was a great refresher on why we should be blogging. Some of the points I took notes on include:

•    Humans have been telling stories since we first began writing things down
•    We’ve had stories longer than we’ve had words – they unite humans
•    Everyone has a story, whether it’s a business story or a personal tale
•    Don’t let technology be the barrier – it’s so easy to use that technology can’t be an excuse anymore. You can start a blog in 10 minutes with Posterous or Tumblr
•    Get the words out if you want to tell your story
•    You need to think about privacy – seek permission before you blog about someone

Tris also talked about blog post length and posting frequency. A blog post can range from two sentences to a few paragraphs in length. Tris explained that your post should only be as long as it takes to get the message across. On frequency, he said you need to post three to five times a week in order to grow readership. There is also a 1:1 correlation between the frequency that you post and the amount of traffic you get. In short, if you want to build up your blog readers, there is no such thing as posting too much.

Michael Allison


~ by Wilcox Group Team on May 10, 2010.

One Response to “Dispatch from Northern Voice: ABCs of Blogging”

  1. Great seeing you Michael. Good wrap up of my session! Thanks!

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